Help Me With My Business: Get Customers For Life: Make Your Customer Service Exceptional

Tuesday, September 29, 2015

Get Customers For Life: Make Your Customer Service Exceptional



Everybody has a level of customer service they expect themselves and their employees to perform. Most of the time it is the basics. Smile and go the extra mile.

But when you offer exceptional service and take it to the next level, you will be able to overcome many obstacles that may occur with that customer or someone they know.

In this article by Shep Hyken on GoSmallBiz.com, I read about a $49 a night hotel in Iowa that gave the author a bottle of water and a basket with large sized candy bars (unless they were high percentage dark chocolate, I would have to turn it down). That's something big expensive hotels do. What do you think that will do for getting customers to return?

And while I was writing this post, I received a personal phone call from the lead singer of a local ska band I follow, The Evokatones, to remind me that their new album released today.

Colleen Curran thanked me for being a fan and attending their shows. If there was any doubt about my loyalty to this band, it is now erased and our friendship double sealed!

The thing is, these gestures don't cost a lot. If you do things like this for your business, what kind of return on investment would you receive?

So, if you want to stand out from your competitors, go beyond what everyone else is doing. Be special and make your clients feel special.




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